Art Gallery News & Updates
August 1, 2017
Expanded Marketing through PRBuzz and Artist Pressroom
Since our formation in 2015, it has been Fusion Art’s mission to help artists market and promote their art online to the global marketplace. Through our monthly and quarterly online competitions and exhibitions, in addition to our annual “brick & mortar” exhibition, the gallery provides an outlet for artists in all stages of their career to market their artwork and build their resumes. The gallery takes this responsibility very seriously and strives to be as successful in the implementation of our mission as we can.
In an effort to improve in this endeavor, we are expanding, yet again, our marketing efforts and providing more competitions, exhibitions and promotion opportunities for artists. The gallery has always promoted the exhibitions and monthly and quarterly winning artists through hundreds of online press releases, direct email campaigns, online event calendars, art news websites and blogs, including ARTFIXdaily, Art Guide, and Niume, and through the gallery’s extensive social media outlets – Facebook, Twitter, Instagram, Google+ and YouTube. In recent months, the gallery has expanded these marketing efforts to include additional outlets such as Artweek, and the document sharing sites, Calameo, Issuu and SlideShare. Artweek.com, alone, has 30,000 newsletter subscribers and almost 300,000 website visitors per month and ARTFIXdaily is the industry leader in curated news from the Art World.
The gallery’s objective is to promote the artists, worldwide, to art professionals, gallerists, collectors and buyers and we are continually looking for new outlets and ways to promote the artists and exhibitions. At the end of June the gallery transitioned to an exclusively online and event based model. Therefore, the gallery no longer maintains a permanent “brick and mortar” location in Palm Springs. However, Fusion Art will host “pop up” exhibitions, including the annual Best in Show Exhibitions each November. This November, the Best in Show Exhibition will, again, be hosted in Palm Springs’ Backstreet Art District.
Beginning August 1, 2017 Fusion Art has contracted with PRBuzz.com to distribute all of the gallery’s press releases. Thousands of organizations including Fortune 500 companies, charitable foundations, universities, art galleries andorganizations, entertainment and media companies, television and film studios, and museums all utilize PRBuzz.com to distribute their important news and announcements. Press releases through PRBuzz.com automatically reach thousands of top search engines, news sites, blogs, social networks, newspaper sites, TV news sites, and radio news sites. This expanded reach for Fusion Art's press releases will get the word about the gallery's exhibitions and artists to an even wider audience.
Finally, beginning in October 2017, Fusion Art will be increasing, yet again, its marketing efforts by offering an Artist Pressroom section on the website. All artists who have won an award in any Fusion Art online or brick and mortar exhibition, will be eligible to have their art news promoted on the website and through the gallery’s extensive social media outlets. Check the September newsletter for more information on how to submit to the Pressroom.
Be sure to check back from time to time to see more gallery news and updates. Thank you!